BANGKOK, July 10 — Thailand is targeting to receive more than 164 million domestic and foreign tourists next year with 2 trillion baht (US$65 billion) in revenue, the Tourism Authority of Thailand (TAT) said.
In its Marketing Action Plan 2014, TAT has set its sights on achieving 28.01 million foreign tourist arrivals with a 1.326-trillion baht (US$43 billion) revenue in 2014, Xinhua news agency reported.
It has also targeted 136.8 million trips in the domestic market which would generate an estimated 700 billion baht (US$22 billion) in revenue.
TAT governor Suraphon Svetasreni said “Thainess” and “balance” will be the key words driving its marketing strategies in the future.
It will focus on raising awareness of Thailand as a quality destination with a broad diversity of experiences and balancing the source markets by refocusing customer segments on high-end markets.
TAT will also work to reduce visitor congestion in popular destinations, improve balance of distribution of tourists nationwide and promote green tourism to curb environmental impact caused by high visitor arrivals.
Original source: http://www.bernama.com.my/bernama/v7/wn/newsworld.php?id=962291